Apple’s released its new subscription/purchase rules. Interesting commentary here. He drills in on the one sentence in the press release which refers to anything other than subscriptions: “In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.” If Apple hadn’t rejected the Sony Reader app, I’d assume that “content” referred to subscriptions, but since Apple clearly does care in some unspecified way about non-subscription content I can’t feel confident there.
30% is a huge cut. If you’re getting something for it, such as payment processing, it’s not unreasonable. If you’re a small content provider and this frees you from having to worry about PCI compliance, processor gateways, and so on? Sure! But if you’re a big content provider or aggregator (hi, Amazon), you are not getting value for that money.