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Tag: mac

More on Evernote

The CEO of Evernote posted a followup on their Mac App Store numbers. Convenient; I was wishing they would today. The rush of new Mac users tailed off quite a bit but it’s still a big percentage. He’s gone from thinking that mobile usage drives Evernote to believing that “the presence of a well-formed app store is the single most important factor for the viability of a platform for third party developers.”

I wish he’d talk about the percentages of users he’s getting from iOS vs. Android. It’s a free app on both platforms. Apple people like to critique the Android App Store for being junky, having low app size limits, and so on, but I’d rather see some actual numbers there.

Mac App Store

I tried it out; it does what you’d expect. But here’s the ridiculous news, which is best summarized by the following graph. Since the Mac App Store launch, more than half of Evernote’s new users have come from the Mac, compared to a minuscule percentage before the launch.

Evernote new user graph

I mean, it’s the first weekend, and I’m sure it’ll level out. But man.