Last night on American Idol, after each contestant sung, they did the usual “call this number to vote for this singer” bit. But this season, they’ve added another fillip: “Or text this number!” Just like that, no explanation of what the word means. Fox knows its target audience, I guess. Or they’re just trying to look hipper.
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I should probably be ashamed to have this knowledge, but this is the fourth voting show this season – the first show, they did give a more detailed explanation of what they were talking about. Besides which, I think it’s mostly a case of “If they don’t understand what texting is, they probably won’t try to do it.” Kind of like signs giving directions to TDD phones don’t explain what they are – people who don’t need them might be /confused/, but they won’t be /prevented/ from fulfilling the user experience.
And you just loooooooove that, don’t you, Bryant? 🙂
I do!
We really need American Author, though. With like William Buckley in the Simon role.