Technology

Gruber has been more accepting of the new iOS App Store rules than I am, but I like his latest post on the subject. New information to me: there’s a limit of 3,500 items in the in-app purchase catalog for any iOS app. As he notes, this has obvious implications for Amazon. It also occurred to me last week that the 30% Apple cut wouldn’t work terribly well for the oft-rumored NFC implementation. If Apple wants us to use iPhones as payment devices everywhere, they’re not going to be taking 30% of all transactions made via the iPhone. So I keep on thinking there’s more to the picture than we’ve seen so far. I’ll say this: Apple continues to be annoyingly opaque.

Apple’s released its new subscription/purchase rules. Interesting commentary here. He drills in on the one sentence in the press release which refers to anything other than subscriptions: “In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.” If Apple hadn’t rejected the Sony Reader app, I’d assume that “content” referred to subscriptions, but since Apple clearly does care in some unspecified way about non-subscription content I can’t feel confident there. ...

Apple said something somewhat confusing that nonetheless implies that the way in which they enforce the rules has changed. Gruber summarizes. If Apple means what they seem to mean, that’s alarming. Also difficult to enforce. If Amazon removes the store button from the Kindle app, but still sells Kindle books pushed to the iPad via their Web site, is the Kindle app still offering the customers the ability to purchase books outside the app? I can buy ePub books from various sources without involving Stanza, and then download ’em to Stanza. Does this violate anything? ...

Sony says Apple rejected their Sony Reader app on the grounds that all purchases on the iPad must go through the App Store. I don’t care that much about Sony on a practical level, but the implication is that the Kindle app is likewise in trouble, since it allows me to buy a book via the Amazon web site and download it to my iPad. If that’s no longer allowed, I’d be fairly annoyed. ...

The CEO of Evernote posted a followup on their Mac App Store numbers. Convenient; I was wishing they would today. The rush of new Mac users tailed off quite a bit but it’s still a big percentage. He’s gone from thinking that mobile usage drives Evernote to believing that “the presence of a well-formed app store is the single most important factor for the viability of a platform for third party developers.” ...

Google hates H.264! H.264 is used almost everywhere, not just for Web video; it’s also the Blu-Ray encoding standard. So this is very exciting. Despite my knee-jerk pro-Apple response, I believe that Google is correct in stating that WebM is the better political choice for Web standards. It is open in the sense that there’s no licensing fee and Google has no ability to institute one. It is not an open standard insofar as the standard does not belong to an impartial standards body, which is slightly problematic, but practically speaking it’s not a huge deal. H.264 does, FWIW, belong to such a body. But it’s not free to license, and that is again the more important issue. ...

I tried it out; it does what you’d expect. But here’s the ridiculous news, which is best summarized by the following graph. Since the Mac App Store launch, more than half of Evernote’s new users have come from the Mac, compared to a minuscule percentage before the launch. I mean, it’s the first weekend, and I’m sure it’ll level out. But man.

Two interesting ebook questions: when will publishers get around to releasing the backlist as ebooks, and who will be the quality gatekeepers in a world of self-publishing? You may think the second question is a moot point, and can be answered by some form of collective criticism, aka Metafilter, but I’m going to throw out some relevant news anyhow. As I understand it, part of the problem with the first question is that publishers don’t own the ebook rights to their backlist. It wasn’t part of the standard contract back in the dark ages of the 1980s and 1990s and 2000s. This means authors can do it themselves, if they like. Please take a moment to read this post from John Scalzi before continuing. ...

I’m certainly going to want to run it somewhere. I mean, hey, new toy. They’re talking a lot about the cloud; they’re not talking very much about the implications of what’s essentially a client OS. Will the cloud software be open source? If not, you’re awfully limited: it checks the signature of your OS every time you boot it. Can’t do much hacking that way. Also, custom firmware. Everyone who’s been bitching about the iPhone as a closed system should be paying close attention to this. In some ways this is tighter than the iPhone; an iPhone doesn’t check the cloud to see if it’s been hacked every time it boots up. ...

eBooks on the iPhone are pretty obvious; I’ve been keeping an eye out for a good reader. Here’s the first cut: Stanza (original) (App Store link). The key is being able to download your own books, which Stanza allows. Grab Stanza Desktop (original) and load your books into there, then select Enable Sharing from the Tools menu and fire up the iPhone Stanza app. Shared Books -> Books on Macintosh displays the list of currently open books in Stanza Desktop. Select the ones you want, and there you go. ...