Day and date
Huge news: Soderbergh is committing to simultaneous release across TV, DVD, and theaters (original). His next six movies will be released in theaters, on DVD, and on television (via Mark Cuban’s high def HDTV network) at the same time. The movies will be funded by Cuban, shown in Cuban’s Landmark Theaters chain, and the DVDs will be released through Cuban’s DVD label. So it’s all Cuban, all the time. This is something Cuban’s wanted to do for a long time; he is betting heavily on digital distribution and he’s probably right. He built his corporate structure with exactly this kind of deal in mind; he owns a company at each level of the movie distribution chain, from production studio down to every consumer product distribution channel. He must be thrilled that he managed to get someone as prestigious as Soderbergh to buy into the concept. Chances are that Soderbergh will bring one of his star stable (Clooney, Roberts, or Damon) along for at least one of these six movies, which should do wonders for publicity. ...