My brother’s tres hip internationally acclaimed (really!) design group, Release1 (warning: Flash site, but it’s cool, and it’s my family, so don’t complain), opened the McDonald’s Project tonight. I just got back. Awesome opening — the place was packed, quite literally. There was a line of people outside waiting for people to leave, cause the gallery was over capacity. It’s down at the Berwick Research Project, in Boston, and runs through next weekend. It’ll be in New York in August.
It’s cool stuff. The intention is not culturejamming, although there’s a bit of that — it’s a light-hearted look at ways to use the McDonald’s brand. I’d recommend going on down and taking a look if you’re in Boston.