And the WGA more or less won. It’s been really interesting to watch; this is the first US strike I’m aware of in which the PR battle was fought on blogs. And when you get right down to it, the writers make a living writing persuasive prose, so it’s not entirely surprising that the PR went well. On the other hand, it’s also the case that this strike didn’t affect the majority of the public in the way that, say, a garbage collection strike does. That helped PR too.
Still, the next time the Teamsters strike, they ought to get the WGA to help out with their PR work. It’d be interesting to see if the same PR strategy works. You get so much mileage in this sort of struggle when people see you as a human being.