My never-ending fascination with Google results continues. Right now, I’m number 8 when you Google for "always be closing". Probably not the link people are looking for, there. What’s worse, Google returns my trackback and comment links rather than the actual blog entry. Suboptimal.
I learned about this effect from Phil Ringnalda, who has some extensive thoughts on the topic. I note that I do have single page entry archives with the title of the entry in the <title> tag, and Google still likes my TrackBack and comment pages more than the main entry page, so I don’t think Phil’s quite gotten to the bottom of the topic. Still, he’s mostly on target. Similarly, while Andrew Orlowski is mostly off-base, and is certainly ranting, he does pinpoint an issue Google needs to deal with.