I’ve mentioned before that the key to Dean’s success is redirecting the blog energy out into the real world. Here’s an example. The Internet is just a tool for communication. Using it as such works. No mystic special nature, no slogans needed, no marketing fluff. It’s just a way for people to talk more easily.
I get value out of asking my friends about movies they’ve seen and reading newspaper reviews; thus, I get value out of using movie review aggregators. Presidential candidates get value out of recruiting get out the vote workers; thus, they get value out of doing the same damned thing online.
It’s just that communication which previously had to be local can now be global.