Bob Mould is running a poll on possible models for sales of his music, prompted by Radiohead’s nifty “pay what you want” release. $40 for a yearly subscription to Mould’s music seems like a decent deal to me. Better if you also get access to his back catalog. A lot of people would pay the $40 once and get a massive deal on all the old music, sure, but that’s still sales you might not see otherwise.
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